The front page of The Times of 9th June 2008 is very conservative as usual. That’s because The Times have very long history and it’s the oldest newspaper in Britain. The masthead is a traditional and convivial with its Lion and unicorn, Latin and French and the crown in the middle. The clean serif font of the masthead and the headline makes The Times very traditional. The target audience is old, conservative and traditional Brits.
The splash is introduced as: “Law creates underclass of child criminals” connotes the class system in United Kingdom. There’s no strapline because it’s a dead serious newspaper. The picture on the front page present Rafael Nadal when he won the Tennis tournament called French Open. The article under the picture is “Nadal the matador puts Federer to the sword”. This is a sample of the conservatism because it suggests that The Times because tennis is a traditional British sport. On the right hand side of the front page there’s lures which lure the reader to read the paper. Lures are dramatic so they wake reader curiosity.
Immediacy and familiarity are central news values in the masthead. The headline of the picture is amplitude because it considers a big event with large number of people. The Time is so big newspaper that the whole front page fulfils all of the news values.